In 2022, the Internet will be a completely different place. Google has announced that it will be ending the widespread practice of removing low-quality content from the search engine results pages. It has also announced that it will begin to allow people to search for content on their own, through tools like “Google Assistant”.
As the world of SEO and marketing continues to rapidly evolve, brands are looking to new ways to engage with their customers. One of the most popular trends in marketing is the use of influencers, who are often paid by brands to promote their products. However, for a brand to truly influence and engage customers, they need to know what’s working and what isn’t. To do this, they need to hire the right influencer.
The next few years are going to offer a lot of exciting things in the SEO and content creation arenas. Lots of new tools and techniques are going to mature and achieve widespread adoption, while others are going to flare up and flame out as hype cycles create false expectations that are never met. Here’s a few things I expect to be hot topics in 2020 and beyond.
- 30-second summary:
- What is the strength of these two SEO and marketing platforms?
- Are backlinks from Reddit and Quora useful for SEO?
- How to get the most out of Quora: Step-by-Step Instructions
- 1. Create a well-designed user profile
- 2. Finding appropriate questions related to the niche
- 3. Write informative, resourceful, and useful responses
- 4. Phrasing your answers attractively
- 5. If you are using external content, please specify the source
- 6. Link to your course page
- 7. Use authoritative sources to enrich your answer and make it credible
- How to avoid incomplete answers?
- Promotion of the product/service on Reddit: All about Reddit and Karma
- Reddit is the seventh most popular site in the United States, while Quora has a DR of 91.
- These factors create excellent opportunities to strengthen your brand’s online presence and improve its E-A-T reputation.
- This comprehensive guide will help you improve your marketing on Quora and Reddit.
Be prepared to take advantage of resources that two-thirds of marketers and SEOs don’t know about. We’re going to talk about Quora and Reddit marketing, and you’re going to discover how they can add a lot of value to your business. Increasing brand awareness, attracting traffic, diversifying your link profile with useful backlinks – all these are more than realistic with the right and unconventional approach. Let’s dive in and look at the pros and cons of promoting your website on Reddit and Quora. The content was created in collaboration with Crowdo.
What is the strength of these two SEO and marketing platforms?
According to Alexa, Reddit is the seventh most popular website in the US, ahead of Wikipedia. It is a community platform with 130,000 niche subreddits filled with highly engaged users. While Quora has a different structure than Reddit, it’s just as worthy of marketers’ attention. It is a question and answer platform with a DR of 91, making it a very reliable source that appears frequently in the SERPs. Both platforms have strict moderation and high content standards, meaning no spam or self-promotion is allowed. Google is known to prefer links from clean, non-spammy sources. Backlinks from any of these platforms are therefore useful for your backlink portfolio. Additionally, building your brand’s online presence is critical to Google’s EAT algorithm. This is done to provide relevant and useful information to users. That’s where Quora answers and Reddit comments and posts come in. Submitting helpful and informative responses can take you far in your promotional strategy, but let’s start with the theory first.
Many SEOs don’t consider Quora and Reddit as suitable sources for link building because backlinks from these platforms are nofollow. Given the myth that nofollow links are useless – nofollow means nothing good. This misunderstanding can easily be cleared up:
- Your backlink profile will look suspicious to Google and other search engines if it contains only dofollow links. If you dilute them with good nofollow links, you can create a diverse and organic looking link profile.
- Google considers nofollow links to be pointers, which means they always have a positive impact on your promotion. Even Google’s John Mueller confirmed this, just look at the tweet below.
How to get the most out of Quora: Step-by-Step Instructions
1. Create a well-designed user profile
A complete and well-cared-for user profile is important for Quora. Your profile must appear authentic for your answers to be considered valid and included in the feed. Here are some things to include:
- Complete the About Me section with information about yourself and your profession. Don’t be afraid to go into detail if it really helps your credibility as an expert. Remember, however, that only 50 characters of text, including your name, will be displayed above your answers. So make sure you take that into account.
- List your areas of expertise by selecting them in the knowledge area. Answers from experts are considered more valuable by Quora’s algorithm, so your answers are more likely to be included in the feed and not truncated.
- Link your social media accounts in the settings. Verified social media accounts increase your credibility and make it easier for people to contact you.
- Add identification data
You can copy it from your LinkedIn profile or fill it out and add additional information. References are the part of your profile where you can add links to your portfolio, information about the companies you’ve worked for and your education – anything that makes you look like an expert in your field.
- Upload your clear and friendly photo
Profiles with a photo inspire more confidence and are more intimate with other users. Try to avoid funny pictures or images.
Now that your profile is set up and looks good, it’s time to get to work and find the right questions to demonstrate the knowledge and skills you’ve mentioned. Start by identifying keywords that are relevant to your niche. You can do it yourself or use a keyword generation tool like SEMRush or Ahrefs. You can either choose the most viewed questions, as they will appear in the feed and attract attention, or choose the unanswered questions and have a better chance of coming out on top.
3. Write informative, resourceful, and useful responses
Your answers on Quora should be informative and directly answer the question. Include statistics, links, charts, and other elements that illustrate your point and provide a better understanding of the topic you are discussing. Quora’s algorithm filters out irrelevant comments and summarizes them. The better substantiated and detailed your answer is, the more likely it is to appear in the news feed and not get rolled up. As for the length of the answer, short answers generally do not come across as authoritative or insightful. The optimal length of your answer should be 1500 to 2000 characters, at least that’s what we think at Crowdo.
4. Phrasing your answers attractively
The formatting of your response is necessary to make it professional and understandable. It doesn’t matter how much effort you’ve put into your answer and your preliminary research – if you send a wall of text, it won’t come across. These comments don’t get enough votes and are usually ignored by viewers. Use all necessary formatting tools to make your answer as attractive as possible: Bulleted lists, appropriate headings, quotes – all these will help your text to be clear, attractive and understandable.
5. If you are using external content, please specify the source
Plagiarism is a big problem on Quora, and you can get banned. If you use someone else’s content to emphasize, illustrate, or prove your point, you should always cite the source.
6. Link to your course page
While Quora allows self-promotion, that doesn’t mean you can blatantly abuse it. Clickbait headlines are frowned upon on Quora, as are articles that explicitly ask for clicks, like B. Check out my awesome site! The link to your website should be organic in the text and fit into the context. For example, you can present it as something that offers additional, more in-depth information: This in-depth look at digital marketing best practices may be helpful to you.
Comments with a single link to your website look suspiciously promotional and lack credibility. Try to include other useful links on the topic from reputable and respected sources such as Wikipedia, Reddit, YouTube or others. It gives your answer a professional touch and increases its value to the reader.
How to avoid incomplete answers?
Sometimes, even if you’ve followed Quora’s instructions to the letter, your answer may not yield anything. The reasons can be anything from an error in the algorithm, which can be corrected by submitting a help desk request, to an error on your part. Let’s take a look at the most common reasons why answers don’t add up:
Your user profile is not trusted
If you have not indicated your area of expertise, omitted your references and a biographical description, Quora’s algorithm may classify you as unsuitable to answer certain questions due to the lack of credibility of your profile.
Your answers do not help the questioner with question.
Make sure your answer to the question is clear. Posting long, unclear walls of text full of irrelevant links doesn’t help anyone.
Beginners on Quora often make the mistake of writing as many answers as possible and including every link imaginable in their answers. First you need to establish yourself as a credible author, demonstrate your expertise, and only then strategically add links to your answers. Start writing 20+ useful and informative non-reference answers.
Your answers lack interaction with other users
If Quora’s algorithm sees that your answers have no comments or upvotes, it may judge that they are not worthy of being posted and move them to the top. Ideally, you should try to provide as much value to readers as possible and get that social traction organically. A crueler method is to use other Quora profiles to get them to vote on your answer and air their opinion. The approach you choose is entirely up to you.
Promotion of the product/service on Reddit: All about Reddit and Karma
As a community platform, Reddit encourages you to connect with your audience and give real value to the content you create and share. On Reddit, you have to be part of the community if you want to succeed. Before you post anything, you need to get a feel for what each community represents and align the content you bring with the lore of that particular Reddit.
A good way to start your Reddit marketing campaign is to learn the basic rules, also known as Reddiquette. Let’s take a look at the most important ones:
- You don’t have to rush to submit an application – it’s easy to do.
Reddit’s algorithm and moderators take into account the seniority and authority of your profile, also known as karma (more on this later). If you rush to post something immediately after signing up and you haven’t even delved into the subreddit you want to post in, you can be sure your post will be deleted. Upvotes and downvotes are used on Reddit to express approval or disapproval of posts or comments. Posts with the most votes rise to the top and can even reach the front page – the holy grail of Reddit. Asking for affirmative votes is rightly seen as a big no-no.
- Do not rely on repos
Reposting is a common problem on Reddit, the spreading of all kinds of content, images, gifs, videos, previously shared by the original poster on another subreddit. In other words: That’s stealing to get upvotes. In some cases, content is published on multiple subreddits if it is very important to everyone, and the more people who see it, the better. But in the vast majority of cases, this is not a fair way to get karma points.
- Don’t spam useless comments
Comments are a good place to give the OP (the original author) advice, a joke, tips. Users share links here and provide valuable information. You can use the comments section to your advantage and write useful replies with a link to your website. However… Sometimes people just share a link. Comments like this are extremely irritating and add nothing to the discussion. They are usually removed by the moderators and will likely result in a virtual ban (more on that later).
Karma is the score of a redditor, determined by the number of upvotes and downvotes his posts and comments have received. In other words: Karma is essentially a reflection of a user’s reputation and an indicator of their trustworthiness. Some sabreddits do not allow content to be submitted if a person has a low karma score. That’s why it’s important to spend time researching subreddits, understanding the rules and types of content that are welcome in each of your target communities, and contributing useful and interesting content. New users often make the mistake of posting hastily and without karma, and adding links. If you do, chances are your message will not be moderated and will be deleted. And this is the shadow ban we were talking about earlier. This means that the messages you send are only visible to you. Shadowban is used to filter out promotional posts and comments intended solely for self-promotion.
Marketing on Reddit: Some basic rules
Remember, each sabreddit is a close-knit community with its own customs, rules and culture. The only thing the communities have in common is an absolute hatred of those who are only out for self-promotion. Imagine it’s a gathering of friends discussing something they love, and suddenly one of them starts preaching about something that has nothing to do with the topic and its benefits. Of course, this will anger everyone and result in a ban on your profile. Let’s take a look at how to do marketing on Reddit the right way:
- Build your karma by providing useful content
Learn the ins and outs of each sabreddit and contribute content that sabreddit users enjoy. The more interesting and useful content you publish, the more karma you generate. The most reliable sub-sources to increase your karma are r/aww – for cute animal pictures (nobody downgrades them), r/AskReddit – where you can ask literally anything, or r/explainlikeimfive/ – a helpful and friendly community that rarely deducts points for the most absurd questions. Keep in mind that your post history is visible to everyone, and some Redditors feel it is their duty to go through a person’s entire post history to see if there is any indication that they are an advertiser.
- Again, don’t make a fool of yourself by posting links.
It’s a little known fact, but only one in ten pieces of content can contain a link to come across naturally and be accepted – the rest must be link-free, whether in posts or comments. This ratio is designed to ensure that you contribute more than you take and that the well-being of the community comes first. If you exceed this ratio, you will immediately be suspected of self-promotion and receive a shadow ban. In a nutshell: Be a friendly neighbor, not a salesman.
Marketing on Quora and Reddit takes a lot of time and effort, but the benefits for SEO (in terms of more traffic to your site and diversification of your backlink portfolio), brand awareness, and ultimately more sales are just as impressive. Given the amount of work, expertise and resources required to market successfully on these platforms, even experienced marketers leave the task to seasoned professionals like Crowdo, which offers a separate promotion service on Quora and Reddit. Either way, I hope you’ve just discovered two unfamiliar marketing channels and have an idea of how to approach them intelligently!4Videosuipment.com is a new site where you can find how to buy the latest games, powerhouses for marketing, SEO and much more.. Read more about quora content marketing and let us know what you think.
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