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Here is a list of the top four trends to keep an eye on during the coming year: 1. Video games. Video games are becoming more mainstream among all age groups, but particularly among younger generations. There are more games being released each month, and this trend is only expected to continue. There are new devices coming out to play games, such as laptops, tablets, and smartphones, and all of these will surely be used to play video games. 2. Social media. The top social media platforms are Facebook, Twitter, YouTube, Instagram, LinkedIn, and Google+. Facebook and Twitter are still the two most popular social media platforms used, but Instagram is quickly gaining momentum. There are many differentFacebook has released its quarterly Topics to Watch report, featuring the most popular conversation topics on Facebook and Instagram in the United States. This report shows how people are taking life back into their own hands after the pandemic, as businesses and borders begin to open again. By knowing what users are paying attention to, marketers can stay in touch with their audience by participating in the most relevant discussions of the moment. Let’s take a look at the top four topics to follow on Facebook and Instagram.
The growth rate of discussions on travel photography is 2.65x year-over-year and 1.18x month-over-month. This growth is due to users traveling and re-sharing their photos, inspiring others for their next trip. Despite pandemic restrictions and national and international border closures, people are able to travel more again. And when people embark on their next adventure, they tend to capture the moments, big and small, and share those photos on social channels.
The growth rate of discussions around Streetwear is 2.57x over a year and 1.22x over a month. View More information below The increase in talk of streetwear can be attributed to people’s preference for comfortable yet stylish clothing, a trend that gained momentum during the pandemic. People cling to the hobbies, habits, and fashions they learned during the pandemic. According to Facebook, the increased interest in streetwear is expected to continue. Streetwear is a casual fashion style inspired by hip hop and skater culture. This often includes comfortable clothing such as graphic t-shirts, sweatshirts and sneakers. Originating in the 1990s, this style is now more popular than ever, thanks to collaborations between luxury fashion houses and streetwear brands.
The growth rate of discussions on all-inclusive resorts is 1.73 times year-over-year and 1.24 times month-over-month. View More information below The fact that holiday centers are being talked about more and more has to do with the fact that people are celebrating their first holiday after the vaccination, which is also called inoculation. All-inclusive reports are considered a safe option because travelers have everything they need in one place. Particularly since February 2021, we have seen a steady increase in conversations about all-inclusive resorts as one of the signals that people want to travel again. Known for their convenience, simplicity and cost, all-inclusive resorts have become a popular choice among travelers looking for a stress-free vacation.
Positive physical activity
The growth rate of discussions about body positivity is 2.29 times in a year and 1.12 times in a month. View More information below The increase in discussions about body positivity is due to people becoming aware of their pandemic weight gain, Facebook said. Since December 2020, the number of conversations and groups that have sprung up around body positivity on social media has increased. It has become a movement in that it helps people feel welcomed and accepted in times of uncertainty. The movement has evolved to empower people to accept their natural bodies and promote acceptance of others regardless of race, gender, sexuality or disability. As restrictions are lifted, some people become aware of their pandemic weight gain, while others have taken the time to reconnect with themselves and appreciate their bodies more. Source: Facebook for Business View More information below
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