Softron Media Services Broadcast Solution on the Mac Platform
OnTheAir Video - OneTheAir CG - MovieRecorder OnTheAir Logger - MXF Converter - OnTheAir Studio - OnTheAir News

Welcome to the Softron Media Vendor Store!
Softron Media Services specializes in providing powerful broadcast software solutions of unparalleled ease-of-use for Apple's Macintosh. To assure the greatest flexibility and openness, Softron uses no proprietary hardware or codecs. All our applications are AppleScriptable, run on standard, off the shelf Macintosh computers and offer easy integration with external devices.

PLAYOUT SOLUTIONS INGEST/LOGGING SOLUTIONS RADIO SOLUTIONS NEWSROOM SOLUTIONS with OnTheAir News

About Softron Media Services
Softron Media Services, headquartered in Brussels, Belgium has been providing Macintosh based video and audio solutions for 25 years. Our philosophy is to focus on the software while relying on open architectures to provide hardware suitable applications. We partner with the strongest suppliers to assure quality, knowing that we can handle powerfull and reliable solutions. Softron Media Services applications offer intelligent and easy-to-use interfaces. They are sold by Apple ProVideo specialists throughout the world.

Our flagship application, OnTheAir Video, is running in many TV stations worldwide in order to provide 24/7 video playback without the cost and overhead of a dedicated hardware video server.

Our solutions provide the following advantages to the cost-conscious broadcasters:

> No dedicated or proprietary hardware means evolution is always possible: implementing new codecs or video formats is done simply by upgrading software. No need to buy new cards or extensions.

> Our playback solutions provide support for any type of video format, from MPEG-4 to IMX or DVCPro HD. So whatever your needs, you'll be covered!

> Reliability is a key factor in the broadcasting industry. That is why we have chosen the MacOS X platform (Unix BSD-based) and we are also striving to test and torture our software in every possible way before releasing it. Low-cost does not mean poor reliability or lack of features!

> We provide software-only solutions, so you are free to buy off-the-shelf hardware and get local support. If you do not find a knowledgeable partner in your area, we'll always be happy to provide setup assistance and support. By the way, it is always free!